Kickstart Your Week ~ Fairway Business Development… it’s Free
Quick recap
The team discussed personal and professional updates, including weather experiences and a difficult family situation. They also discussed the importance of maintaining a positive mindset, taking action towards goals, and the value of consistent education and marketing efforts. The conversation ended with a focus on the importance of social media in marketing and the upcoming launch of a team website.
Next steps
Loan officers to invite realtors to the upcoming webinar with Neil Dingra on January 21st.
Loan officers to reach out to Haley for more information on marketing resources and webinars.
Haley to provide the new class website link to Nino for distribution.
Nino to resend the email about the upcoming webinar to all loan officers.
Loan officers to consistently attend and promote the bi-monthly webinars (Social Sales Focus on 2nd Wednesday and Power Hour on 3rd Tuesday).
Loan officers to use the webinars as a tool for follow-up and accountability with realtor partners.
Marketing team to finalize and launch the new class website.
Summary
Childhood TV Show and Weather Discussion
Nino initiated the meeting by discussing an email from Carrie, which was to be addressed later. The conversation then shifted to reminiscing about a childhood TV show, Romper Room, where the host would claim to see the viewers through a mirror. The group also discussed the weather, with Beth and Peter sharing their experiences of the cold in their respective locations. The conversation ended with a discussion about the temperature, with Janet revealing that she was experiencing a significantly colder temperature than the others.
Cold Weather Experiences and Training
The team discussed their experiences with the cold weather. Cathy mentioned that some areas had seen temperatures as low as 22 degrees below zero, while others had experienced snow for the first time in a long time. Ron shared that Charlotte had its first snow in over a thousand days, and that it was a light dusting. Nino and Cathy also mentioned the cold temperatures in Madison and Colorado. The team also discussed a guest who was not present for the meeting, but was expected to join soon. Janet mentioned a potential training opportunity with a top sales trainer, Jason Forrest, and his group, Forest Performance.
Building Momentum and Recognizing Talent
The meeting began with Nino expressing gratitude for the team's presence and discussing the importance of maintaining a positive mindset and taking action towards personal and professional goals. Cathy and Nino emphasized the importance of building momentum and taking small steps towards achieving larger goals. Nino then introduced Haley, a veteran at Fairway who has been with the company for over 10 years. Haley was recognized for her exceptional support and provision of resources for loan officers. The conversation ended with Nino expressing his admiration for Haley's talent and dedication.
Haley's Mortgage Industry Journey Discussed
Haley, a 24-year veteran in the mortgage industry, shared her journey from operations to marketing and business development. She discussed her experience working with John, an originator, and how she and a team of six others started supporting over 32 branches in five different states. Haley emphasized her hands-on approach and her ability to understand the needs of loan officers and real estate agents. She also mentioned her excitement about offering a series of classes to help real estate agents grow and scale their businesses, as many have had to cut back on marketing efforts due to cost constraints. Nino shared an email from Haley with a graphic, asking the team if they had seen it.
Zoom Classes for Real Estate Agents
Haley discussed the Zoom classes offered every month, with the second Wednesday class focusing on social sales and taught by Haley, Ashley, and Corona. The classes aim to provide consistent education and value to real estate agents, positioning the originators as experts. Haley also mentioned a 'power hour' class on the third Tuesday, featuring a bigger name speaker like Neil Dingra. The classes are designed to be efficient and provide a strong marketing plan for the originators.
Free Marketing Strategy for Agents
Haley discussed the benefits of a free marketing strategy for real estate agents, emphasizing its value and the potential for agents to learn something new. Nino highlighted the cost-effectiveness of the strategy, while Cathy stressed the importance of execution and partnership in implementing the strategy. The team agreed on the potential for the strategy to foster community and collaboration, with Haley encouraging the team to lean into it and Cathy suggesting a follow-up action of recording a video to support the agents.
Consistency in Building Relationships and Marketing
Haley emphasized the importance of consistency in building relationships and driving transactions. She shared her experience of hosting classes for the past three to four years, which helped her stay relevant and connect with realtor partners during the pandemic. Haley encouraged the team to consider creating their own classes, with the marketing department's support, and to maintain a consistent schedule. She also highlighted the value of providing consistent content, such as a weekly email newsletter, as a key component of successful marketing.
Social Media's Role in Marketing Growth
Haley and Nino discussed the importance of social media in marketing and connecting with potential clients. They emphasized the value of consistency and authenticity in social media marketing, and how it can help differentiate oneself in the market. Nino suggested that loan officers could leverage their relationships with realtors to offer value and accountability, rather than just making cold calls. Haley shared her experience of how Fairway Mortgage became the number one purchase lender in Maricopa County within 36 months, primarily through consistent social media marketing. They concluded that social media is a powerful tool that can be used for free to connect with clients and grow one's business.
Consistency and Value in Marketing
Haley emphasized the importance of consistency and offering value in their marketing efforts, particularly on social media platforms. She encouraged the team to focus on genuine engagement rather than inflated numbers. Haley also mentioned the upcoming launch of a team website, which will host recordings of their classes and serve as a resource for the team. Nino asked Haley for more information about her services, and she offered to connect him with her team. Cathy stressed the importance of being present and consistent in their efforts, and offered to provide a recap of their learnings to those who couldn't attend. Peter echoed Cathy's sentiments, emphasizing the value of consistency and the excitement of their upcoming classes.