Kickstart Your Week ~ Tips for Connecting with Realtors
Quick recap
The team had a casual conversation about personal experiences, sports, and the weather before discussing their work and strategies for success. Ashley shared her experiences in the real estate industry, emphasizing the importance of consistency, activity, and effective marketing strategies. The team also discussed the value of engaging with realtors, offering CE credit classes, and leveraging existing resources for success.
Next steps
Ashley to send an email with a list of activities and schedule to Nino/Cathy for distribution to the team.
Team members to schedule and attend realtor office meetings in the next 30-60 days.
Team members to utilize Total Expert for email campaigns, journeys, and co-branding with agents.
Team members to implement birthday and anniversary outreach to clients and agents using Total Expert.
Team members to bring quality food and Fairway swag to realtor meetings and presentations.
Team members to offer CE credit classes to realtors on various mortgage topics.
Team members to use Fairway contest marketing materials for presentations and outreach.
Team members to invite agents to Haley Parker's power hour with Neil Dingra tomorrow at 11 AM Central.
Nino/Cathy to schedule a follow-up session with Ashley for a "Part 2" presentation in the next month.
Summary
Casual Conversations and Team Commitment
The meeting began with casual conversations about the weather and the recent football game. Nino shared some trivia about the rules of playing football in snow, which Beth and Ashley found interesting. The team then welcomed new members and celebrated Nino's 25th anniversary at Fairway. The conversation ended with the start of a video presentation, which was initiated by Nino. The team expressed their commitment and consistency in their work, emphasizing the importance of these qualities for success.
Handling Difficult Situations Effectively
Nino emphasized the importance of handling difficult situations effectively, rather than waiting for things to get easier. He stressed that life, basketball, and school will never get easier, and that individuals should strive to become better at handling hard situations. Nino also highlighted that meaningful pursuits in life are not easy and require effort and perseverance. He encouraged the team not to get discouraged by the challenges they face, but to push through and become better.
Loan Officer Shares Industry Insights
Ashley, a loan officer with Fairway, shared her experiences in the real estate industry. She has been with Fairway for almost 8 years and has been in the business for about 24 years, with the majority of her business in Denver. Ashley recently moved to Florida during Covid and is starting to grow her business there. She emphasized the importance of consistency and activity in maintaining success in the industry. Ashley also shared her approach to introducing herself to new people, focusing on her love for her work and the company she works for. Cathy and Nino expressed their appreciation for Ashley's contributions and encouraged others to reach out to her for support.
Marketing Strategies and Video Usage
Ashley discussed the effectiveness of their marketing strategies, particularly the use of Total Expert email blasts and campaigns. She highlighted the success of their Heloc contest and the power of video in their marketing efforts. Ashley also shared her tips for using the Reach app and Total Expert, emphasizing the importance of customizing and targeting their campaigns. She also mentioned the use of pre-made videos and the importance of using video in their marketing. Nino asked for clarification on the use of Total Expert and video marketing, to which Ashley provided detailed responses.
Enhancing Co-Branding With Personal Touch
Ashley discussed the benefits of using Total Expert for co-branding campaigns with agents, which has significantly improved their business. She emphasized the importance of personal touch, such as calling agents to remind them of client milestones and delivering treats to their offices. Ashley also highlighted the value of attending sales meetings and presenting on various topics to educate agents. Nino agreed with Ashley's strategies and suggested leveraging these opportunities for further engagement.
Effective Strategies for Real Estate Agents
Ashley recommends providing food and swag items when presenting to real estate agents as it leaves a positive impression. For small groups of 5-10 agents, she orders individual meals from places like MOD Pizza or Buffalo Wild Wings. For larger groups, she suggests getting catered items like a Qdoba bar. Ashley also brings branded giveaways like sports balls, notebooks, pens, and bags which agents appreciate. She advises not to worry about small group sizes as they allow for a more intimate setting. Cathy emphasizes implementing the strategies shared on these calls instead of constantly seeking new ideas, as the proven methods shared are recipes for success.
Engaging Realtors With CE Credit
Ashley shared her successful strategies for engaging with realtors, including offering CE credit classes, providing marketing materials, and maintaining a database of contacts. Cathy emphasized the importance of following Fairway's marketing cadence and leveraging existing resources. Beth highlighted the value of offering CE credit classes, as they can be costly for realtors. Nino and Cathy encouraged the team to implement these strategies and invited Ashley to conduct a follow-up session. Ashley agreed to send an email with a list of activities and a schedule to help the team.